From Our Journal
Blog
Stories about the history, craftsmanship, and traditions behind German advent calendars.
Heritage
·6 min read
How Richard Sellmer Invented the Printed Advent Calendar
In the ruins of post-war Stuttgart, one man's childhood memory sparked a tradition that would reach millions of homes worldwide.
Craftsmanship
·5 min read
From Paper to Magic: How a Sellmer Calendar Is Made
Behind every tiny door is a process that blends 80 years of printing expertise with a commitment to sustainable materials.
Tradition
·7 min read
The Art of Opening Doors: Advent Calendar Traditions Across Germany
From chalk marks on doorframes to glittering printed scenes — how the German tradition of counting down to Christmas evolved over two centuries.
Guide
·4 min read
Choosing the Perfect Advent Calendar: A Guide by Size and Style
Postcards, panoramas, standing 3D scenes — with 130 designs in the Sellmer collection, here's how to find the one that fits your home and heart.